This is about the future of SEO, not just about SEO, it is about Britain.
When we build links in Britain, we less and less do it manualy, what is done is that we pay others to add a link to a page. We have become link buyers. But, beware the industrial revolution, For that is where we begin.
In the industrial revolution the rich bought your forebears because they were kicked off the land, they worked shit hours for shit pay, but there was fuck all else to go for: fuck else.
Now we are lucky, we have these SEO/Digital media jobs which pay shit loads in comparison to digging a ditch. But don't be stupid. They will export your job to someone who will do it just to live in the ditch as soon as they can.
Do you think your bosses do it to fulfill your lives, or to fill their pockets? As soon as they can your boss will sack you and outsource your job to Burma.
Do not worry managers, the CEO will always require someone to shout at, but be under no illusion, that is all you are.
If you think this is nonsense, cool. However whilst I was working with Caliber in Edinburgh, all I seemed to notice was how much work the company was shipping out to the Philipines. Don't get me wrong it gave them jobs, it also never gave jobs here.